Emporio Armani / Giorgio Armani Menswear Spring/Summer 2014 Collection

Emporio Armani Menswear Spring/Summer 2014 Collection From research into new materials and manufacturing techniques a new collection has been created, which suggests a different way of dressing – a look that is basic, pure, modern and visual.
Graphic effects obtained with a high-definition technique offer playful geometric shapes on clothes, bags and shoes; the hexagon, at times in relief, is a recurring theme. Material that is the result of the complex processing of wool, jersey and lined leather features small laser-cut holes lasered at a high frequency to create patterns reminiscent of digital codes.


Shape

Shapes empty out and become lightweight. Linings and buttons disappear, the latter replaced by zippers and press-studs. Seams are minimized with heat welding and heat adhesion. This is seen on the jacket in light wool that is rough cut, appearing slim, dry and well defined. Also, see the straight-legged trousers, their line blurred by two pleats at the waist for comfort. Shantung jacket-shirts, lined and laser-cut, and with no ethnic allusions, are constructed around a brand new collar with staggered lapels.

Colours and Play of Light

Infinite shades of white, putty and ice with touches of Armani blue and teal green. Contrasting geometric shapes find expression on jersey niki. A shimmering cotton and viscose yarn creates a luminous chill effect. Light tea and dove colours are used for blousons. Small punctures are laser-etched into nappa leather, and tiny granules are also pressed between soft nappa and a microfibre lining, with the resulting illusion that the garments are covered in tiny flakes.

Giorgio Armani Menswear Collection for Spring/Summer 2014

A metropolitan feel of rigour is evident in shapes that are sleekly refitted, including slimmer pants that lend freshness to the look. Eccentric intersections of black and white are interrupted by tones that are bright yet not extreme. Armani’s interpretation of colour plays on materials, featuring reticulated effects, jacquard textures and trompe l’oeil. Green tones give movement to blue, and grey blends into red. The colour scale is in light pastel shades, supported by ivory whites – a sensual “nude” light pink is this season’s key colour. Even leather has a softer texture and is presented in mild colours that bring the rich palette of old saddlery to mind.