Born in France to a Serbian family, he was raised in Paris where he abandoned his fashion studies to take an internship at the "Jardin des modes". He was among the original founders of the now-legendary Parisian concept store, Colette, in 1997.
The turning point
After Colette his career took a brilliant turn. He was the design director for Gucci under Tom Ford, and then became the creative director at Jil Sander. Then, in 2006, he became the chief editor of the magazine L'Officiel Hommes, where he took on just about every role possible -- from styling to photographer. "I re-launched it six years ago, starting with two editions per year. Now there are four. It's kind of like my baby, as I was given free reign to do what I wanted." He's also been the creative director of Trussardi 1911 since 2007.
Things to know about him
He's a man of many hats. Journalist, photographer, stylist, creative director. And during his period at Colette, he was also a buyer. His most recent retail endeavor is The Webster in Miami Beach, which sells fashion pieces, international magazines, stylish gadgets and also carries the divine caviar from the Paris restaurant, Kaspia.
His strong point
Eclecticism. "When I create a collection, I'm already thinking about the photos, the showroom... Today it's no longer enough to design a colletion and then wait and see if it works or not." Besides, being a journalist gives him "another approach to the product."
"If you want to work in fashion, you need to know how to do many different things. If you do many different things, it feels like you lead many different lives."
Currently working on
The next Trussardi 1911 collection. We met him in Milan, before and during the presentation of his S/S 2011 collection. Besides giving the final touches to the clothing and accessories on show, he was also shooting the items for the lookbook. And all the while, holding conversations with his journalist colleagues.
Music, the street, contemporary culture. "Fashion is a condensation of the era in which we live."
His signature mark
When it comes to Trussardi 1911, "I think camouflage has become my particular trademark."