Lady Gaga and Victoria Beckham are among the A-List celebrities who are designing t-shirts to raise money for the relief effort in Japan. Vogue Japan and GQ Japan announced yesterday that they have teamed up to support the “Save Japan! Project” in order to promote the t-shirt sales, which will benefit the Japanese Red Cross.
From a Save Japan! Project rep. translated from Japanese:“The long road to recovery is now; we’re creating opportunities for new visions and values to be put to work. Fashion is working together, the creativity and the design industry peers have teamed up to build a charity that is inclusive.”
The t-shirts are being designed under the theme “Fashion Unites for Japan” and will be sold on a global scale. In addition to Lady Gaga and Victoria Beckham, celebrities who will be designing t-shirts include Karl Lagerfeld, Nicole Kidman, Gwyneth Paltrow, Alber Elbaz, Charlize Theron, Orlando Bloom, Cyndi Lauper and Blake Lively.
The t-shirts will be sold in 11 countries at UNIQLO stores in Japan, United States, Britain, France, Russia, China, South Korea, Taiwan, Hong Kong, Malaysia and Singapore.
Vogue Japan and GQ Japan are hoping to raise 100 million yen or roughly $1.2 million for the Japanese Red Cross through the “Save Japan! Project” and “Fashion Unites for Japan” t-shirt sales.
The t-shirts will be available online through www.uniqlo.com and in stores starting on June 25, 2011.