Less than a month after its widely successful collaboration with
Versace, H&M has announced that it’s next designer team up is with
Marni. The Italian label founded and designed by Consuelo Castiglioni is
popular among cool fashion girls who like clothes that pop and have
that touch of quirk—luxe boho, offbeat and a nod to arts and crafts.
True to Marni’s colorful aesthetic and collage-like use of prints,
Marni for H&M is reported to have the same color blocking and
print-on-print vibe. There will be a women’s and men’s collection plus
accessories like those chunky necklaces with a homespun feel and the
trademark conical hats. Judging from the early images, the looks with
their relaxed silhouettes and the use of the signature Marni polka-dot
print are sure to draw huge crowds.
