Louis Vuitton City Guide 2011 – New York, The Big Apple

Directed by Romain Chassaing in promotion of Louis Vuiton’s New York City Guide for 2011, the brand attempt to solve the mystery of New York’s “Big Apple” title. The fashion house explores some of the history of the city and theories on its name, as well as the role of “apples” in New York. Cleverly turning the story into store references and local knowledge, the eclectic piece is short and lighthearted. Expect the complete New York City guide to launch on October 15.

My Polyvore Looks - Red outfit

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Preview: Louis Vuitton City Guide 2011 Paris

French luxury designer Louis Vuitton kicks off the promotion for the 2011 edition of their renowned City Guide.
In this lovely video, we are introduced to the mouth-watering Parisian delicacy: the Saint-Honoré pastry.
Since 1998 Vuitton has been giving us their views on fashion, design, the arts and gastronomy. Each guide highlights the latest trends and offers unique advice.

Design and packaging of these chic guides was inspired by the Louis Vuitton vintage luggage label found on their holiday trunks.
The guides are dark brown to reflect LV’s signature style with pops of bright colours like Pistachio Green, Rosewood and Magenta.
Inside you’ll not only find the best address book for your selected city, but also easy to read maps and helpful illustrations.
The 2011 European Edition Box Set will be released on October 15th and will feature seven new cities including Oxford and Porto Cervo.