Coca-Cola Zero x UNDERCOVER Music Collection

coca cola zero undercover music 1 Coca Cola Zero x UNDERCOVER Music Collection
Having been a lifelong fan of Joy Division and Patti Smith, as well as a member of a youth band, UNDERCOVER’s Jun Takahashi has always attributed music as a major source of inspiration and key influence in the aesthetic of his UNDERCOVER label. Taking that to the next level, the Japanese designer announces a new development alongside Coca-Cola Zero, together producing a collection of merchandise based around the universal theme of music. Officially dubbed “Zero Makes Noise”, the campaign will be featured on a new Coca-Cola Zero can, as well as a four piece collection, including Undercover × Coca-Cola Zero jeans, a graphic t-shirt, iPhone 3GS/4 phone case and tote bag. The project itself will be curated by SILLY THING, marking the first ever non-fashion collaboration for the UNDERCOVER brand. Further details on how to obtain these items are available through Cokezero.hk, with the promotional period running from September 18th through October 2010.

coca cola zero undercover music 2 Coca Cola Zero x UNDERCOVER Music Collection
coca cola zero undercover music 3 Coca Cola Zero x UNDERCOVER Music Collection
coca cola zero undercover music 4 Coca Cola Zero x UNDERCOVER Music Collection
coca cola zero undercover music 5 Coca Cola Zero x UNDERCOVER Music Collection

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