Marc Jacobs Launches E-Commerce Site

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Marc Jacobs has launched its first e-commerce site (marcjacobs.com).
The new e-commerce site is playful, unique and innovative and brings the online storefront alive through a mix of whimsical illustration, photography and video.
The look for Marc Jacob’s first e-commerce site was designed to go back to the roots of the Marc Jacobs brand, which is fun, entertaining and engaging.










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The home page shows an illustration of a store entrance with actual runway video from both of the brand’s collections playing in the windows.

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There are also pictures of actual sales people wearing Marc Jacobs clothing throughout the site, their outfits and identities change over time.

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Prices range from about $30 for perfume to about $8,000 for a fur coat. Since the site does not use Flash, it will work smoothly on mobile phones and the iPad.

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The site was created by digital commerce agency CREATETHE GROUP, which has worked with Marc Jacobs since 2004 and has helped shape the brand’s digital presence.
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                                                                                                                                                                                                photos:luxuo.com/

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