Emporio Armani / Giorgio Armani Menswear Spring/Summer 2014 Collection

Emporio Armani Menswear Spring/Summer 2014 Collection From research into new materials and manufacturing techniques a new collection has been created, which suggests a different way of dressing – a look that is basic, pure, modern and visual.
Graphic effects obtained with a high-definition technique offer playful geometric shapes on clothes, bags and shoes; the hexagon, at times in relief, is a recurring theme. Material that is the result of the complex processing of wool, jersey and lined leather features small laser-cut holes lasered at a high frequency to create patterns reminiscent of digital codes.

Emporio Armani Womenswear Collection for Fall/Winter 2013

 'KAJAL'Kajal as a range of colours, from soft creams and pinks to dark shades and mineral hues. Its simplicity and clean lines are enhanced by contrasting accessories, used playfully, which evoke contemporary culture and unpredictable aesthetics and different eras.The collection offers very feminine shapes – sometimes long, with sculptural forms, where the surprising use of rough-cut neoprene renders the clothing extremely modern. Double-breasted coats emphasize new proportions. New lengths cover the knee or reach the ankle, the tone lightened by the soft gleam of a bare leg. Gauzed mohair makes for soft, large sweaters, and sweaters that are full-bodied, as if made of fur, are paired with trousers, Bermuda shorts and organza jackets.Unexpected lace-up men's shoes with a neoprene vamp and moccasins with transparent PVC sides or a vamp embellished with large coloured crystals play an important role in the collection. Playful bowler hats pair with bright, enormous yet lightweight Jaipur-style earrings with appliquéd gems on a neoprene background – a combination also visible in the necklace that transforms a piece of sumptuous oriental jewellery into an example of great modern design.Collection taken by Official of Armani

Rihanna is the new face of Emporio Armani

Rihanna will replace Megan Fox in the next cycle of underwear and jeans ads for Emporio Armani.
Rumors were previously swirling when the star tweeted: “U would NEVER guess what I’m doing right now!!! Hint Hint #Armani,” but now it’s official: she will star in the campaign for both lines starting this fall.
Rihanna is upping her advertising game at the moment, also having just been named the new face of skincare brand Nivea.

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Will.i.am at 2011 Billboard Music Awards in Emporio Armani Spring/Summer 2011

Simon Nessman by Mario Sorrenti for Emporio Armani Spring 2011 Campaign

A new campaign image surfaces from Emporio Armani’s spring 2011 outing. Photographed by Mario Sorrenti, Simon Nessman delivers a splash of skin, a hint of bondage and a lax take on tailoring.