The house of FENDI was established in Rome in 1925 with the opening of the first FENDI boutique a handbag shop and fur workshop.Soon winning international acclaim, FENDI emerged as a brand renowned for its elegance, craftmanship, innovation and style. Today FENDI is synonymous with tradition, experimentation and creativity.Now Fendi Products are Ready to wear, furs, handbags, small leather goods, shoes, timepieces, eyewear, silk, jewels, beachwear, activewear, perfumes.Fendi Mission is " Nothing is impossible ".source
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