"On
looking back into the past, I find that, in developing and extending
my business, I have always had certain aims in mind, of course from
which I never deviated. Perhaps these aims can be summarized as follows:
1.) To create watch designs suitable for both men and women.
2.) To standardize a range of movements of different sizes.
3.)
To obtain so high a degree of quality, that our watches, whatever the
caliber, should be recognized as “ chronometers” by the Observatories.
4.)
To give current models the benefit of the results and improvements
obtained with specially constructed high precision specimens.
5.)
To maintain this high degree of precision by protecting the movements
against the penetration of dust and impurities, the danger to which the
wrist watch is particularly exposed.
This
last point presented a problem which could only be resolved by
protecting the movement against all outside influences. To my technical
assistants, my constant refrain was, from the earliest days: “We must
succeed in making a watch case so tight that our movements will be
permanently guaranteed against damage caused by dust, perspiration,
water, heat and cold. Only then will the perfect accuracy of the Rolex
watch be secured."